The Sullivan Law Firm prides itself on doing one thing, and doing it well: personal injury law. Over the past 20 years, Mr. Sullivan and his legal team have represented thousands of clients in personal injury and wrongful death cases. The Sullivan Law Firm’s website provides essential information to clients who want to learn more about the firm before booking a phone consultation.
The team at the Sullivan Law Firm were driven to redesign their website in order to improve their online search rankings, better educate potential clients, and, ultimately, book consultations and sign up new cases.
Building an effective website takes careful planning and organization. We assembled our team of UX Designers, copywriters, SEO experts, and web developers to develop a cohesive strategy for the site’s User Experience.
A well-designed website achieves perfect balance by simultaneously meeting business goals and user needs. While the main goal of the site redesign was to drive business towards the firm, there were many user needs that also needed to be addressed. In order to properly educate users, we had to develop a site structure that efficiently answered general questions while also guiding users towards portions of the site reserved for more specific inquiries.
Providing helpful information about the law firm on the website gives potential clients an idea of what to expect before they book a consultation, and makes it more likely that they will do so.
A large portion of the traffic on the thesullivanlawfirm.com comes from users on mobile devices. The previous version of the website had a host of problems related to mobile browsing, making it nearly impossible to navigate the site properly. One of our primary goals for the redesign was to create a user-friendly experience for all devices. Prior to the re-launch, our team extensively tested the site on several different mobile devices to ensure a satisfactory User Experience for all site visitors.
Since the re-launch of thesullivanlawfirm.com in April of 2019, the site has seen a dramatic improvement in bounce-rate and overall page views.
Additionally, Mr. Sullivan informed us that in the month after the re-launch, May of 2019, the Sullivan Law Firm signed up a record number of new cases.
The Sullivan Law Firm
Rob Sullivan
Wendigo
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